Did you know that YouTube currently has 2 billion active users a month and is expected to grow to about 3 billion by 2025?
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It is one of the fastest growing and popular social networks today. Also, it helps people grow their businesses.
In fact, the number of six-channel channels per year on YouTube has grown by more than 40% y / y, the number of five-channel channels per year on YouTube has grown by more than 50% y / y, and the number of channels with more than one million subscribers has grown more than over 65% y / y.
To help advertisers and business owners answer this question, we asked 300 consumers why they often subscribe to YouTube channels.
After looking at the details, we will go into our findings to help you better design effective communication strategies for your audience on YouTube.
Let's Dive into it
1. Create educational content about your audience's career.
As research has shown, the main reason consumers are subscribing to YouTube channels is that they post informative content about their activities.
Think about it. The reason people go online is to find the answer to the question they are looking for (or interesting, but we will find out later).
So, a good way to grow your channel is to publish articles that your audience wants to see.
All of these videos help our listeners learn and improve in their careers. Of course, we would like people to use our software to do that, but you will find the value in this video whether you are a Tech-Science customer or not.
2. Publish educational content about your audience's hobbies.
Now, suppose your business is not directly targeted by your audience. What do you write then?
Yes, according to research, you can post content about your audience's hobbies. Suppose you are a land planning company. On your website, you can post content about the garden and refer to people who work in the garden as a hobby. After that, there is a clear conversion method for using your services.
However, while you would like people to turn into customers, your videos should be free and educate your audience. The more they see you as an expert in industry and mobility, the more likely they are to change later.
3. Create interesting, dynamic, interactive videos.
The third reason is if you are a creator who wants to post fun, interesting, and entertaining videos, you can grow your YouTube channel by thinking about an audience that enjoys watching certain entertainment.
For example, suppose you have a creator channel and you post most of your live videos. To make that fun and exciting, you need to know what your audience likes and dislikes. That brings me to the next strategy.
4. Reformat well-performing content.
Re-create content that already works well for you. That could mean turning your most popular blog posts into a video.
You will need to refresh the details and record a video on this topic, but you are already getting started. You know that your audience loves the content and wants to see it.
Think of your best performing content on any content marketing channel and convert it into a video.
5. Optimize your content.
Now, we can’t get past the content marketing conversation without talking about SEO. However, how do you expand your YouTube videos?
To do this, you will want to include your targeted keywords in your titles and descriptions. Then, be sure to mention those keywords in your video.
YouTube's algorithm will use those contextual clues to understand what your video is about. And then when you get involved, it will be more in the search results.
You may be wondering, "How do I grow my YouTube channel faster? And how long will it take to grow my YouTube channel?"
Depending on the details, it takes an average of 22 months for the channel to reach 1,000 subscribers. However, if you do not use your videos easily and have less than 1,000 subscribers, you will receive less than 10% of all views on YouTube.
6. Find untapped keywords.
Another tactic you can use to expand your YouTube channel faster is to get rented keywords. You can look for related topic searches on YouTube or Google, and then look for those related searches on the keyword tool.
Which keywords get the most searches, but have the least competition? Those are the keywords you want to target.
8. Optimize for watch time.
Like any search engine, YouTube is looking for people on YouTube. So one of the most important things a site considers to be a timeline is the viewing time.
Whenever you post videos, it's important to analyze how long people are watching your videos. According to a study from Backlinko, longer videos tend to skip shorter videos. And it makes sense. If your videos are long, your viewing time may be longer.
However, how can you make sure people are passing the first few seconds of your video? A good way to do this is to cut content out of your introduction. In the first few seconds, viewers should know what they will read and what they will gain by watching your video.
If you have properly targeted your audience with the right content, that means they will eventually watch your longer videos because you have captured their attention.
Growing your audience on YouTube is a great way to attract an audience to your company. And having over 1,000 subscribers is important to rank high in search results. So, that means you need to post the content your audience wants to see and be optimized about it from search results.
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